E-Reign’s Empire State of Mind
"The Big Apple" has spread its flavor, seeds, and style around the world. At its very core - in New York’s Long Island - stands Emile Lapaix, Jr., better known as E-Reign. As a rising hip-hop performer, producer, and recording artist, E-Reign is proud of the extensive musical roots he has developed in his hometown.
E-Reign is giving a whole new generation of fans a delicious bite of something NYC is famous for inventing and innovating ... cutting-edge hip-hop. His artistic goals are to motivate and inspire people from all walks of life; it’s what he calls his “Empire State of Mind.”
E-Reign offers insight, “Everyone comes into this world unique, with their dreams and aspirations, I want to empower them to build their empire.” For Emile, it’s not necessarily a financial empire; it’s about confidence, hard work, and being a positive and confident person. His central “Empire Theme” not only shows up in E-Reign’s music today, but it was a part of his childhood as well.
His birth name of “Emile,” means “excellence and hard-working” and early on he added the word “Reign” to the “E.” He explains, “To me, the “Reign meant ‘Ruler’ and ‘Power’ over one’s destiny.” Even in grade school, he knew he was the artist called “E-Reign,” his vision has never changed. Emile was always immersed and open to a wide variety of musical genres, as his parents listened to everything from pop to country and jazz. “I kept myself open to everything,” explains E-Reign,” However, it was his older brothers who introduced him to hip-hop, and that changed everything.
Around the age of ten, Emile began freestyling in a basement with a friend, a computer, and an inherent drive to succeed. During his early teen years, E-Reign pulled musical influences from both old and new school hip-hop legends such as Tupac Shakur, LL Cool J, and Nas. E-Reign gives insight, “To me, these artists represented New York. I wanted to take what they had done and make it new again. I set out to be to the ‘Future of New York’ hip-hop and build my empire.”
“Don’t follow trends, set them. Be an example. Build your empire.”
- Emile Lapaix, Jr. A.K.A. E-Reign
E-Reign burst onto the scene outside of his hometown in 2013 with his first official single release, “Money Calling.” The popular track was a precursor to his debut EP, Election Day. E-Reign’s early buzz and success were due in part to the collaborative effort and partnership with his talented engineer, K-Roc. Together, the two formed an independent record label and management group called ESM Entertainment.
In 2014 E-Reign won Forbes Music Performance Artist of the Year. Top-notch industry magazines such as The Source, Hype, and Hip Hop Weekly began to feature him. By late 2016 many of his single and EPs were in rotation in large radio market stations across the U.S.A. Over the years, E-Reign has performed not only up and down the East Coast but also in New York at many legendary venues such as Blackthorn 51 and the Nuyorican. He has had the opportunity to perform alongside and open for talented artists such as DJ Kay Slay, Jae Millz, and Jason Fox. In 2015, E-Reign launched a clothing brand called L3, which stands for three elements he exhibits in his personality and art ... Longevity, Loyalty, and Love.
His major single releases include “Need More” in 2015, “Finger on It,” in 2016, as well as both “Whacha’ Sayin’” and “Darkside” in 2018. He’s released hard-hitting EPs, including three volumes of The Future of New York, and his latest, The New York Times, Vol. 1. With his “Empire State of Mind,” he is spreading a cutting-edge and message-based hip-hop style and sound from his Big Apple roots.
E-Reign is currently preparing to tour overseas and promote his brand globally, as well as release his own clothing line, L3. The name stands for Longevity, Loyalty and Love, qualities that he exhibits in himself and looks to advocate throughout his career. The rapper also plans to release several singles in the upcoming months, further establishing his position as the Future of New York.
E-Reign is currently in rotation on WKMT Dagr8FM, Hard Body, Radio Supa, K100, ARS Atlanta and Dj M Breeze Radio.
*2014 Forbes Music Inc Performance Artist Of The Year
*Featured in The Source Magazine
*Latest Music Video Featured on World Star Hip Hop